Hobby Shops

Coyote Hobby, Inc.

Radio-Control Model and Hobby Store Sees Dollars Climb as Task Hours Nosedive

ISSUE: The owner of Coyote Hobby in Oregon City, Oregon, came from a successful background in large companies with management information at his fingertips. But his earlier Fast Serve point-of-sale system left nearly 50 hours of data entry after each profitable hobby show. Lack of sell-through data harmed buying decisions. Some products gathered dust, not cash.

SOLUTION: Microsoft Dynamics® Retail Management System with DRS Hobby Bundle was installed in a day, fully automates the store and remote shows, and connects to Horizon Hobby, a large supplier-yet allows buying anywhere. Post-show data entry evaporated. Slow products were found, put on sale, and flew off shelves. The owner now creates reports on any facet of the business, such as customer buying habits, in a few clicks. The owner's new peace of mind and profits prove that his new margins, buying, and other strategies are based on facts, not whim.