Jewelry Stores

Christian Bernard Jewelers

Specialty Jewelry Chain Boosts Profits by Linking POS, Stock, Purchasing, Accounting

ISSUE: Managing the details and intricacies of a multistate jewelry chain with Web sales had outpaced Christian Bernard Jewelers' aging and disjointed IT system. Executives couldn't rely on its sales numbers, stock levels, profit margins, or sales commissions before double-checking data. Support, once costly, was unavailable.

SOLUTION: After many evaluations, management chose Microsoft Dynamics^TM Retail Management System (RMS) and Microsoft Dynamics GP. Today, the CEO has reliable information at near-realtime speeds. The CFO closes books in days, not weeks, and no longer works late doing verification. Sales staff don't call weekly to query paychecks. Perhaps, most important, purchasing is now based on exact knowledge of which products sell best at each store, so display cases are appropriately stocked and "negative inventory" cannot occur.