Customer Loyalty


According to Brandon Gaille and, loyal customers represent 55-70% of sales.


VIP and Loyalty program members are 70% more likely to spread the word about your business and make up 20% of your customer-base.

With a robust Customer Loyalty program, you will be able to:


  • Retain complete details for every sale you make

  • Build a valuable database for analyzing trends

  • Track customers’ favorite colors, size, etc. with user-defined profile fields

  • Print targeted mailings based on sales history

  • Define credit limits and contract pricing

  • Track receivables, print statements, and enter cash receipts

  • Use built-in loyalty programs and gift cards to reward customers

  • Implement a modern digital loyalty program to efficiently grow and get more revenue for your business.

  • Focus on your loyal customers to make sure you aren’t leaving extra revenue on the table.

How does a loyalty system work? It depends on the Point of Sale you are operating with, but for example, Retail Pro  provide a system of units and those units can be used to make purchases (like currency) just like using points on an American Express or frequent flyer miles.


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3218 Lake Shore Rd

Buffalo, NY 14219


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