SpotOn Powers Plant City, POST Houston, and Zeppelin Station with Custom Solutions Designed for Food
Superior restaurant management platform unites food hall owners and individual hawkers in one system for seamless operations, comprehensive reporting, and a premiere guest experience.
San Francisco – April 12, 2022 – SpotOn , a leading software and payments
provider, has become the technology partner for some of the country’s most
exciting food halls, including Plant City Food Hall in Providence, POST Market in
Houston, and Zeppelin Station in Denver, giving hall owners visibility into their
overall operation while empowering individual operators to run and grow their
A surplus of commercial real estate has provided a unique opportunity for
food halls, giving independent restaurants the opportunity to expand through
an outpost with a built-in audience and reduced overhead costs. Food halls
are well-positioned to thrive in the post-pandemic economy with an
increasing consumer demand for more takeout options and added
excitement around the ability to gather communally again. Cloud-based
technology is helping to make the model more profitable and easier to
manage for operators and independent restaurants alike.
Through our partnership with a few early adopters, we were able to adapt
and evolve our system to meet the specific needs of a food hall.
“We’re really proud of our ability to customize, configure, and implement
SpotOn technology in these incredible food halls where there are many
intricacies and stakeholders involved,” stated Ben Pryor, Director of Innovation.
“Through our partnership with a few early adopters, we were able to adapt
and evolve our system to meet the specific needs of a food hall—from the
basics like online and QR ordering to integrated reporting across vendors to
seamless revenue sharing models, to intuitive hardware and software for fast
and easy staff training in under 30 minutes.”
As diverse food hall models emerge—from venues with multiple concepts
owned by a single brand to spaces with multiple independent operators—the
need for flexible, customizable systems has become more important than
ever. The SpotOn technology that is powering food halls across the country is
helping manage staffing shortages, driving revenue, and enhancing the guest
Plant City Food Hall
After working with SpotOn for their first plant-based drive-thru concept, Plant
City X, Frohman and Kim Anderson knew they needed SpotOn technology to
run their 10,000 square foot Plant City, the world’s first plant-based vegan food
hall and marketplace with concepts by internationally-acclaimed
chef Matthew Kenney.
Located in Providence, Rhode Island, Plant City was approaching its two-year
anniversary when the team realized that the high-volume operation with
multiple self-owned concepts needed an enterprise solution. More than an
end-to-end solution that would enable them to run a more efficient and
profitable operation across four restaurants and three bars, the team knew
they needed a partner in their success.
What sold us with SpotOn is that the entire company holds their clients in
very high esteem and they ensure continuity.
“What sold us with SpotOn is that the entire company holds their clients in
very high esteem and they ensure continuity,” said Frohman Anderson, Owner
of Plant City. “We are so dependent on our IT partner, I need to have faith in
them and with SpotOn I do. We have our dedicated rep Annie, and a whole
team of problem solvers who are responsive to the customization needs for
Today Plant City is powered by SpotOn Restaurant’s fully-integrated
restaurant platform with 10 point-of-sale terminals, 15 SpotOn Serve
handhelds, and 2 Kitchen Display Screens (KDS). SpotOn Order helps Plant
City drive additional revenue without the third-party fees through a
commission-free online ordering platform that offers pacing and text
messaging capabilities. During peak periods, SpotOn Serve handhelds are
used for line-busting to increase throughput. Tying it all together with
essential real-time insights, SpotOn’s industry-leading reporting gives
managers the data to drive strategic decisions to improve operations and
POST Market is a Texas-sized food hall featuring 43 local and international
vendors with quick service, full service, and market-style service right in the
heart of Houston. SpotOn was uniquely positioned to serve both POST Market
as an entity, as well as its individual vendors like Golfstrømmen Seafood
Market and East Side King with a consistent experience. In addition, SpotOn
powers POST’s 713 Music Hall with handhelds and KDS screens.
With POST Market’s vendor revenue-sharing model, transparency and trust for
both sides are key. SpotOn’s enterprise-level reporting and shared services
capabilities offer all parties quick access to data through SpotOn’s 90+
reports, detailing everything from hourly sales and labor costs to top-
performing menu items. More than providing a consistent back-end
experience, the uniformity of technology throughout the hall helps cultivate a
cohesive aesthetic. POST Market also offers their customers venue-wide gift
cards and a shared loyalty program, also powered by SpotOn, adding to the
cohesive guest experience.
The customizability that SpotOn was able to provide to individual vendors with
SpotOn Restaurant’s fully-integrated point-of-sale as well as online ordering,
QR Code, and individual reporting capabilities was essential to POST Market’s
business model. From the vendor's perspective, the flexibility of SpotOn’s
platform was key to serving vendors and customers. For example, at
Golfstrømmen, the flexibility of the point-of-sale plus integrated barcode
scanners and scales allows them to sell a filet of salmon as a retail item or a
prepared food item with modifiers.
SpotOn’s versatility was integral to the success of a food hall of our size.
“SpotOn’s versatility was integral to the success of a food hall of our size,” said
Kirby Liu of Lovett Commercial, the developers of POST Houston. “The beauty
of food halls is you get a lot of small independent operators together under
one roof, but with that comes a lot of different technology needs. The
customization part was extremely important in making this decision and
gives us the ability to create a great experience for our vendors and guests.”
Zeppelin Station is an immersive 100,000-square-foot creative workplace and
market hall in Denver’s RiNo district, featuring 8 restaurant concepts and a full
service bar from FAM Hospitality Group. The first floor offers quick-service
concepts, while the mezzanine level offers a full-service restaurant
experience, all running on SpotOn Restaurant across 13 stations, 6 handhelds,
and 11 KDS.
Paul Qui, one of the founders of FAM Hospitality Group, worked with SpotOn
while opening his concept at POST Food Hall last fall. When he took over the
food service management at Zeppelin Station, Paul knew he needed to have
all their data under one roof with the ability to manage revenue streams
across concepts, publish menu data, and more. Paul worked with the team at
SpotOn to get Zeppelin Station up and running on SpotOn Restaurant,
complete with Marketing, Reporting, and Review Management, as well as
leveraging SpotOn Order, SpotOn Gift cards, and SpotOn Loyalty .
While there are plenty of point-of-sale providers out there, SpotOn is the
only one to offer us the ability to scale and own our data.
“While there are plenty of point-of-sale providers out there, SpotOn is the only
one to offer us the ability to scale and own our data” explained Qui. “With
flexible processing and no contracts, SpotOn is also an incredibly business-
friendly option for independents like FAM Hospitality looking to build up our
While the pandemic stalled new food hall development, food halls are
predicted to pick up steam due to their flexibility, durability, and lower risk of
investment for independent restaurateurs looking to try out or expand a
concept. According to Cushman & Wakefield, food halls were more resilient
compared to other retail categories during the pandemic, with 75% able to
stay open by pivoting to a ghost kitchen model. Flexible formats supported by
customizable tech will continue to be key to success for both independent
restaurants and food halls in the future. SpotOn remains on stand-by to help
the next wave of food halls and marketplaces compete and win. For more
information on SpotOn offerings visit www.spoton.com/restaurants.
SpotOn is one of the fastest-growing software and payments companies with
comprehensive, cloud-based technology for small, midsize, and enterprise
businesses in the restaurant, retail, sports, and entertainment space. Known
for its rapid innovation and industry-leading customer service, SpotOn offers
integrated solutions including marketing and loyalty, website development,
eCommerce, reservations, mobile ordering, digital payments, review
management, and both retail and restaurant point-of-sale (POS) solutions.
For more information, visit www.spoton.com.