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SpotOn Powers Plant City, POST Houston, and Zeppelin Station with Custom Solutions Designed for Food

Superior restaurant management platform unites food hall owners and individual hawkers in one system for seamless operations, comprehensive reporting, and a premiere guest experience.

San Francisco – April 12, 2022 –   SpotOn , a leading software and payments

provider, has become the technology partner for some of the country’s most

exciting food halls, including Plant City Food Hall in Providence, POST Market in

Houston, and Zeppelin Station in Denver, giving hall owners visibility into their

overall operation while empowering individual operators to run and grow their


A surplus of commercial real estate has provided a unique opportunity for

food halls, giving independent restaurants the opportunity to expand through

an outpost with a built-in audience and reduced overhead costs. Food halls

are well-positioned to thrive in the post-pandemic economy with an

increasing consumer demand for more takeout options and added

excitement around the ability to gather communally again. Cloud-based

technology is helping to make the model more profitable and easier to

manage for operators and independent restaurants alike.

Through our partnership with a few early adopters, we were able to adapt

and evolve our system to meet the specific needs of a food hall.

“We’re really proud of our ability to customize, configure, and implement

SpotOn technology in these incredible food halls where there are many

intricacies and stakeholders involved,” stated Ben Pryor, Director of Innovation.

“Through our partnership with a few early adopters, we were able to adapt

and evolve our system to meet the specific needs of a food hall—from the

basics like online and QR ordering to integrated reporting across vendors to

seamless revenue sharing models, to intuitive hardware and software for fast

and easy staff training in under 30 minutes.”

As diverse food hall models emerge—from venues with multiple concepts

owned by a single brand to spaces with multiple independent operators—the

need for flexible, customizable systems has become more important than

ever. The SpotOn technology that is powering food halls across the country is

helping manage staffing shortages, driving revenue, and enhancing the guest


Plant City Food Hall

After working with SpotOn for their first plant-based drive-thru concept, Plant

City X, Frohman and Kim Anderson knew they needed SpotOn technology to

run their 10,000 square foot Plant City, the world’s first plant-based vegan food

hall and marketplace with concepts by internationally-acclaimed

chef Matthew Kenney.

Located in Providence, Rhode Island, Plant City was approaching its two-year

anniversary when the team realized that the high-volume operation with

multiple self-owned concepts needed an enterprise solution. More than an

end-to-end solution that would enable them to run a more efficient and

profitable operation across four restaurants and three bars, the team knew

they needed a partner in their success.

What sold us with SpotOn is that the entire company holds their clients in

very high esteem and they ensure continuity.

“What sold us with SpotOn is that the entire company holds their clients in

very high esteem and they ensure continuity,” said Frohman Anderson, Owner

of Plant City. “We are so dependent on our IT partner, I need to have faith in

them and with SpotOn I do. We have our dedicated rep Annie, and a whole

team of problem solvers who are responsive to the customization needs for

our business.”

Today Plant City is powered by SpotOn Restaurant’s fully-integrated

restaurant platform with 10 point-of-sale terminals, 15 SpotOn Serve

handhelds, and 2 Kitchen Display Screens (KDS).  SpotOn Order  helps Plant

City drive additional revenue without the third-party fees through a

commission-free online ordering platform that offers pacing and text

messaging capabilities. During peak periods, SpotOn Serve handhelds are

used for line-busting to increase throughput. Tying it all together with

essential real-time insights, SpotOn’s industry-leading reporting gives

managers the data to drive strategic decisions to improve operations and

increase revenue.

POST Market

POST Market is a Texas-sized food hall featuring 43 local and international

vendors with quick service, full service, and market-style service right in the

heart of Houston. SpotOn was uniquely positioned to serve both POST Market

as an entity, as well as its individual vendors like Golfstrømmen Seafood

Market and East Side King with a consistent experience. In addition, SpotOn

powers POST’s 713 Music Hall with handhelds and KDS screens.

With POST Market’s vendor revenue-sharing model, transparency and trust for

both sides are key. SpotOn’s enterprise-level reporting and shared services

capabilities offer all parties quick access to data through SpotOn’s 90+

reports, detailing everything from hourly sales and labor costs to top-

performing menu items. More than providing a consistent back-end

experience, the uniformity of technology throughout the hall helps cultivate a

cohesive aesthetic. POST Market also offers their customers venue-wide gift

cards and a shared loyalty program, also powered by SpotOn, adding to the

cohesive guest experience.

The customizability that SpotOn was able to provide to individual vendors with

SpotOn Restaurant’s fully-integrated point-of-sale as well as online ordering,

QR Code, and individual reporting capabilities was essential to POST Market’s

business model. From the vendor's perspective, the flexibility of SpotOn’s

platform was key to serving vendors and customers. For example, at

Golfstrømmen, the flexibility of the point-of-sale plus integrated barcode

scanners and scales allows them to sell a filet of salmon as a retail item or a

prepared food item with modifiers.

SpotOn’s versatility was integral to the success of a food hall of our size.

“SpotOn’s versatility was integral to the success of a food hall of our size,” said

Kirby Liu of Lovett Commercial, the developers of POST Houston. “The beauty

of food halls is you get a lot of small independent operators together under

one roof, but with that comes a lot of different technology needs. The

customization part was extremely important in making this decision and

gives us the ability to create a great experience for our vendors and guests.”

Zeppelin Station

Zeppelin Station is an immersive 100,000-square-foot creative workplace and

market hall in Denver’s RiNo district, featuring 8 restaurant concepts and a full

service bar from FAM Hospitality Group. The first floor offers quick-service

concepts, while the mezzanine level offers a full-service restaurant

experience, all running on SpotOn Restaurant across 13 stations, 6 handhelds,

and 11 KDS.

Paul Qui, one of the founders of FAM Hospitality Group, worked with SpotOn

while opening his concept at POST Food Hall last fall. When he took over the

food service management at Zeppelin Station, Paul knew he needed to have

all their data under one roof with the ability to manage revenue streams

across concepts, publish menu data, and more. Paul worked with the team at

SpotOn to get Zeppelin Station up and running on SpotOn Restaurant,

complete with Marketing, Reporting, and Review Management, as well as

leveraging SpotOn Order, SpotOn Gift cards, and  SpotOn Loyalty .

While there are plenty of point-of-sale providers out there, SpotOn is the

only one to offer us the ability to scale and own our data.

“While there are plenty of point-of-sale providers out there, SpotOn is the only

one to offer us the ability to scale and own our data” explained Qui. “With

flexible processing and no contracts, SpotOn is also an incredibly business-

friendly option for independents like FAM Hospitality looking to build up our


While the pandemic stalled new food hall development, food halls are

predicted to pick up steam due to their flexibility, durability, and lower risk of

investment for independent restaurateurs looking to try out or expand a

concept. According to Cushman & Wakefield, food halls were more resilient

compared to other retail categories during the pandemic, with 75% able to

stay open by pivoting to a ghost kitchen model. Flexible formats supported by

customizable tech will continue to be key to success for both independent

restaurants and food halls in the future. SpotOn remains on stand-by to help

the next wave of food halls and marketplaces compete and win. For more

information on SpotOn offerings visit

About SpotOn

SpotOn is one of the fastest-growing software and payments companies with

comprehensive, cloud-based technology for small, midsize, and enterprise

businesses in the restaurant, retail, sports, and entertainment space. Known

for its rapid innovation and industry-leading customer service, SpotOn offers

integrated solutions including marketing and loyalty, website development,

eCommerce, reservations, mobile ordering, digital payments, review

management, and both retail and restaurant point-of-sale (POS) solutions.

For more information, visit

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